It’s about not giving a fuck.

But it goes deeper than that: it’s about choosing precisely which fucks to give.

The ‘philosophy of stuff’ is about what you have and have not, and do you care?

Could you live without it? What if you had to live without it? You’d soon get used to not having it.

So what could you go through in your home right now and pull out, put to one side and never use again, without noticing?

At the point of maximum decluttering and minimum need, you’re apathology is in full swing!